Privacy Policy

1. Who is responsible for your information

CableApex is a wire and cable brand. The legal operator responsible for the personal information described in this policy is Cable Apex, operating the CableApex website.

For privacy questions or requests, email sale@cableapex.com or use our Contact Us page. References to “we,” “us” and “our” in this policy mean the website operator.

2. Information you provide

Our enquiry form asks for your email address and wire specification or enquiry details. You may also provide your company name and phone or WhatsApp number. Business contact details can still be personal information when they identify an individual.

If you contact us by email, phone or WhatsApp, we receive the information you choose to send, which may include your name, contact details, correspondence, drawings and project requirements. Later discussions about samples or orders may require delivery, invoicing or other business contact details.

The website does not provide an online checkout or request payment-card details through its enquiry forms. Please do not send passwords, payment-card information or unrelated sensitive personal information. If you share someone else’s contact details or project material, make sure you are authorized to do so.

You can browse product information without completing the enquiry form. If you do not provide a usable contact address or the information needed to understand your request, we may be unable to respond or prepare a quotation.

3. Technical information collected during a visit

When your browser accesses the website, the website and its service providers may process technical information such as your IP address, requested pages, request times, referring page, browser and device details, and error or security events. This supports page delivery, troubleshooting and protection against spam or misuse.

IP addresses and online identifiers may be personal information. We do not treat them as automatically anonymous simply because they do not contain your name.

4. How we use information

We use enquiry information to understand your application, respond to questions, prepare quotations, discuss samples, and follow up on related orders or support requests. We also use relevant technical information to operate, protect and improve the website and understand how its pages are used.

We do not add enquiry email addresses to promotional mailing lists. Any future use for a new purpose requiring additional notice or consent would need to be addressed separately.

Where applicable law requires a legal basis, the basis depends on the purpose: responding to steps you request before a contract, performing an agreed contract, meeting legal obligations, consent where required, or legitimate interests where that basis is available and appropriate. Operational interests include answering business enquiries and maintaining website security; they must be considered alongside your rights. This policy is a notice, not a substitute for consent when consent is required.

5. Forms, email and other service providers

Enquiries submitted through the website are processed by the site’s form system and delivered to our business email inbox. We use Zoho for email delivery and correspondence. Relevant message contents and contact details are therefore handled by the email service and may be retained in our mailboxes and related backups. Read the Zoho Privacy Policy.

Hosting, technical support, security and backup services may process information needed to run the website and support communications. People handling an enquiry or order use the information needed for that work. If a sample or order requires a carrier or another fulfilment provider, the necessary delivery or contact details may also be shared for that purpose.

Information may be disclosed where required by applicable law or where necessary to address a legal claim or misuse. The exact recipients for a particular enquiry can depend on the services and delivery arrangements involved; contact us if you need clarification.

6. Google Analytics, maps and cookies

The website uses Google Analytics to understand visits and interactions, including which pages are viewed and how visitors reach the site. It can use cookies and similar identifiers and process browser, device and usage information. The Contact Us page also includes a Google Maps embed, which makes requests to Google when it loads.

These Google services can receive information such as your IP address and the page being accessed, and may read or set cookies depending on the service and your browser settings. See how Google uses information from partner sites and the Google Privacy Policy.

You can manage or remove cookies in your browser and restrict third-party content. Google also provides an Analytics opt-out browser add-on. Blocking cookies or third-party requests may affect analytics or map features. Browser controls are separate from any consent that applicable law requires a website to obtain.

Website operation and anti-spam features may also use cookies or similar browser storage. Staff who sign in to WordPress use login and preference cookies; browsing the catalogue does not require a customer account. Reading this policy or continuing to browse is not, by itself, consent to optional tracking.

7. Where information may be processed

Website hosting, email, analytics, maps and support services may process information in countries other than your own. Processing locations can depend on the service provider and account configuration, and those countries may have different data-protection laws.

The Google and Zoho policies linked above explain their international processing practices. Any additional notice, consent or transfer safeguards required by applicable law must be addressed separately; merely visiting this website does not constitute blanket consent to international transfers.

8. Retention and security

Retention depends on why the information is held. Enquiry correspondence is kept as needed for the discussion and follow-up; order-related records may need to be kept for fulfilment, accounting, legal obligations or claims. Technical records, analytics information and backups are subject to their purposes and the relevant service settings.

Information should not be kept longer than necessary for those purposes. You can contact us to ask about the information associated with your enquiry, its retention or deletion. Any necessary legal retention and remaining backup copies must be taken into account when handling a request.

The website uses HTTPS and the email connection uses encrypted transport. These measures do not make transmission or storage risk-free. Please share only the information needed for your enquiry and contact us if you suspect a privacy or security problem.

9. Your choices and requests

Depending on applicable law, you may have rights to access your personal information, correct it, request deletion, restrict or object to certain processing, receive a portable copy, or withdraw consent where processing relies on consent. Withdrawal does not affect the lawfulness of earlier processing. Some requests may be limited by legal obligations or the rights of others.

Send your request to sale@cableapex.com, using “Privacy request” in the subject. Describe your request and provide enough context to identify the relevant correspondence. We may need proportionate identity checks before disclosing information or making changes; do not send identity documents unless specifically requested and necessary.

Requests will be handled within the period required by applicable law. You may also raise a concern with the data-protection authority responsible for your location or the processing concerned. If your concern relates to Google or Zoho’s own services, their privacy policies describe additional contact routes.

10. Children and third-party services

This website is intended for business and professional enquiries, rather than children. If you believe a child has supplied personal information without appropriate authorization, contact us so that we can review and address it.

If you choose to contact us through WhatsApp or follow an external link, that service processes information under its own privacy terms. This policy describes our handling of the communications we receive; it does not replace the external provider’s policy.

11. Updates and contact

We may update this policy when the website or its data handling changes. The update date will appear at the top of this page. A revised notice does not automatically provide consent for a new purpose or remove any rights you have under applicable law.

For questions, email sale@cableapex.com or visit Contact Us. For information about website use and the enquiry process, read our Terms & Conditions.